Investigaciones Geográficas

Airbnb: ¿economía colaborativa o nuevo modelo de negocio? Evidencia empírica reciente desde una ciudad de tamaño medio como Bilbao

Itziar Aguado-Moralejo, Carmen Echebarria, Jose M. Barrutia

DOI: https://doi.org/10.14198/INGEO.18910

Resumen

La economía colaborativa, es un concepto controvertido y polémico construido en torno al avance de las tecnologías de la información y comunicación, las plataformas digitales y el intercambio (generalmente, ocasional y por tiempo limitado) de activos infrautilizados entre proveedores y consumidores. Airbnb, la plataforma digital líder en alquiler turístico, defiende que sus actividades responden a este nuevo modelo económico, especialmente debido al servicio de alquiler de viviendas compartidas. Este artículo, a partir del tratamiento y depuración de diferentes fuentes estadísticas y cartográficas, (1) amplia la evidencia empírica sobre las actividades de Airbnb en una ciudad de tamaño medio como Bilbao, y (2) analiza la caracterización de la oferta de Airbnb en Bilbao y su grado de contribución a la economía colaborativa. El análisis muestra claramente que “compartir el hogar” es relevante, pero la oferta comercial es también muy significativa, aunque geográficamente desigual, en la forma en que la plataforma opera en la ciudad. En cualquier caso, las plataformas digitales constituyen una parte cada vez más relevante de las actividades de alojamiento turístico a nivel mundial, por lo que es necesario profundizar más en el debate sobre la relación entre las plataformas y la economía colaborativa.

Palabras clave

Airbnb; plataformas digitales; alquiler turístico; economía colaborativa; Bilbao.

Texto completo:

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DOI: https://doi.org/10.14198/INGEO.18910





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